About Us
About Type A Soirée
Planning and Design
Type A Soirée Planning and Design is a luxury event planning and design firm known for producing complex, high-touch events with structure, creativity, and professionalism. Based in Southern California, our team plans weddings, corporate programs, nonprofit galas, and social celebrations for clients who value organization, discretion, and thoughtful execution.
With more than a decade of experience across multiple event categories, we approach every project with a production mindset. Our work balances creative direction with detailed logistics, ensuring each event is visually considered and operationally sound.
Meet Veronica
Founder of Type A Soirée
Type A Soirée was founded by Veronica Carr, whose background in hospitality and large-scale event operations shaped the company’s approach from the beginning. Early experience working with top rental companies, planning firms, and managing events at high-profile venues built a foundation rooted in preparation, coordination, and accountability.
Today, Type A Soirée is trusted by private clients, brands, and organizations to manage events that involve multiple vendors, complex timelines, and high expectations. Our team is known for being organized, responsive, and steady under pressure, especially in environments where details matter and decisions move quickly.
Veronica was recently featured in an article by Canvas Rebel. Click HERE to check it out.
How We Approach
Events
We believe strong events are built on planning that starts early and execution that leaves nothing to chance. Every event begins with clear communication, defined priorities, and a realistic understanding of logistics.
Design decisions are made alongside timelines, budgets, and venue requirements, not in isolation. This integrated approach allows us to create events that feel cohesive and intentional while remaining practical and achievable. Our role is to guide clients through decisions with confidence and provide leadership that keeps the process organized from start to finish.
What Sets Type A Soiree
Apart
Our clients work with us because we combine creative thinking with operational discipline. We are equally focused on how an event looks and how it functions.
We are comfortable navigating challenging venues, tight load-ins, and evolving event conditions while maintaining focus on guest experience and overall flow.
Key elements of our work include:
- Z A production-driven approach to planning and execution
- Z Experience managing multi-day and multi-venue events
- Z Strong vendor relationships across Southern California and destination markets
- Z Clear timelines, detailed run-of-show planning, and on-site leadership
- Z A calm, professional presence throughout planning and event execution
Awards and Press
Who We Work With
Our clients include couples planning weddings, corporate teams producing conferences and brand events, nonprofit organizations hosting fundraising galas, and private hosts celebrating important milestones. While many of our events take place in San Diego and Southern California, we also support destination events throughout the United States and internationally.
Across all event types, our clients share a common expectation: they want an experienced partner who can manage complexity and provide reliable guidance without unnecessary noise or stress.
Our Team
Type A Soirée is supported by a team of planners and on-site professionals who share the same standards for preparation, communication, and execution. Every event is staffed based on scope and complexity, ensuring the right level of support at every stage.
We believe great events are the result of collaboration, trust, and careful attention to detail. Our goal is always the same: to create an event that feels well-considered, well-managed, and true to its purpose.
